General Manager of Primac’s Merchandise Division, Mr Wayne Fischer, provided a timely update of the departments activities, and it made for great reading during the 1994/95 financial year. Key achievements as outlined by Mr. Fischer included an 18.5% increase in turnover to $153 million. Market share rose in Primac’s key areas of operations, Anipro supplementary feeding systems are now operating in eight Primac branch areas, and the first Primart Rural Warehouse opened in Townsville.
Developing our staff
One of the key advantages, Wayne outlined in the article, to give Primac a competitive edge, was staff training. During that particular year a large number of Primac’s agricultural staff were accredited by Incitec, to carry out soil analysis for their clients.